As a practice owner, planning content for your blog can be quite an overwhelming and annoying process. After all you’re a practitioner, not a copywriter! Sometimes it’s a huge stretch just deciding what you are going to post on a weekly basis – most of...
A lot of things have changed since I started my practice. At the beginning, I thought the key to being a super successful practice owner was simply to “do more.” So I did. I worked long hours. I saw a ton of patients. I thought the longer I stayed at...
In the private practice world, there’s just not enough emphasis put on marketing your practice. And to market in a way that helps you grow a sustainable business so that you can actually do it and enjoy it for a long time without burning out. And the...
Do you want to become the go to practice in your space? If that’s a yes, it’s important to remember that 70% of all consumer traffic is now video. The premier platform to market, Facebook, heavily favour video - particularly, live video so if you’re thinking of...
When you first start out, being extremely busy in your practice feels great…it’s something to be proud of, after all you’ve worked so hard to get there. As you grow, hanging on to a big patient load or lots of those extra responsibilities can make you...
The key to building a thriving private practice — and helping the most people — is getting yourself in front of as many potential patients as possible. And in today’s world, what's the best way to do that? Facebook. Facebook is an incredible tool to connect with potential...
Building a team is about more than just hiring people to work for you. It’s about building a movement. If you want your practice to be successful — and if you want to help as many people as possible — you can’t just have a group of...
When it comes to putting your practice out into the world of social media, it can be hard to know where you should start. There’s no doubt that you’ll run into all kinds of questions and roadblocks along the way. The good news? Social media is our...
A lot of health professionals think that once a new patient is booked into their office, the hard work is done. But getting a new patient into your office is only the beginning. What’s more important is what happens when they get there. When a new patient walks...
If you’re like most practices out there, you’re missing out on huge amounts of opportunity by not having structured phone management and conversion systems in place. And until you figure out how to book an appointment with every caller, it doesn’t matter how much marketing you...