01 May ALL YOUR BURNING SOCIAL MEDIA QUESTIONS ANSWERED
When it comes to putting your practice out into the world of social media, it can be hard to know where you should start.
There’s no doubt that you’ll run into all kinds of questions and roadblocks along the way.
The good news? Social media is our FAVORUITE topic! We could literally talk about it all day.
So this time we asked YOU what questions you have when it comes to all things Facebook and social media.
In our live social media Q&A we chatted about the top questions you have when it comes to social media and gave you detailed answers so that you can own the racecourse.
Learn from those who have already been there, done that and soon be crushing it when it comes to getting your practice on Facebook and social media!
Get ready for all your burning social media questions answered.
Question: Should I be posting images or videos on my Facebook ads and what gets a better response?
Answer: I'm just going to be frank and say, out of images or videos? You should be posting videos online. Images aren't getting enough reach on Facebook pages anymore. If no-one's going to see them so what's the point of posting them? The Facebook algorithm has changed and it's always changing. January 12th, I remember this big announcement by Mark Zuckerberg and the Facebook world, the marketers of the world were freaking out. They said they're not getting enough of friend’s posts coming through and their members are seeing too much of media or Facebook pages or too much advertising from business pages. They took away organic reach from your Facebook pages. You probably noticed that. Your organic reach would have dropped and that's why we recommend videos over images. Videos are getting 70% more organic reach versus images. Videos are more engaging, more interactive, you can put your personality across out there. So there's tonnes of reasons why we love video.
Question: Do video's get a better responsive organic reach? For ads too?
Answer: Yes, even ads get a more responsive reach, but you should post videos on your FB page also, because they will get a higher organic reach than images.
Question: What content should I post online?
Answer: Number one, you should be writing a blog and make sure you post that blog to Facebook as well, that way you're sharing content across Facebook. Number two, videos. Different types of kind of blog content, put video content on there, put on live videos as well, live gets a bit more reach than static video. Then if you're doing anything advanced, perhaps you've got a podcast, make sure that you share that, as much promotional material as you can put online. So, blogs, videos, live videos, podcasts and promotions, they're the big five.
Question: What should everyone talk about in these videos, blog posts, live videos or podcasts?
Answer: So first, make sure you've got a framework to follow. The best way to do that is to have examples you can follow, which is why our clients do so well because we give them frameworks to follow and examples of what to say and how to say it. In terms of what you should be talking about, make it about how to help your audience. Based on your health profession, your audience have a problem that you can solve, there's a solution that they want to achieve. In terms of top level of awareness, talk about the problem they have, and give them some solutions and give them some advice and tips on that, demonstrate your authority. Also get the solution they want to achieve, because people are away from problem motivated and towards goal motivated. So, do that but don't have technical speak, people should avoid that. If you're talking to them in clinical speak it's going to go straight over the audience's head. Don't talk about the technology you have, talk about their problem and empathise with them, talk about how you help those people. Talk about the solution that they want and then empathise with them and make it very clear that you've got some incredible tips to help solve that. So all of you right now, you're a practise, you can help people. Think of the one problem your audience has typically, or what's the top condition they have, talk about it over and over and you’ll paint it valuable.
Question: How much should I post?
Answer: A lot. If you're just starting out, then anything is better than nothing but ultimately as much as you can. Like people aren't going to get sick of seeing you on social media if you're talking to their problems and they're relevant. Although, can't just put an offer in front of everyone every single day, that's just not how you want to do it, you don't want to market like that. We want to post valuable content to your audience when it's relevant, so blogs, anything like videos at least once a week if you're starting out. If you’re starting out, once a week is good.
Question: How much should I spend?
Answer: Paid traffic is about knowing how to measure what's happening. It's about being scaled. If you know you're making xxx amount from spending x (the ROI's great), why wouldn't you spend more? Whenever we look at ours we look at what's it costing us right now to get a one-off deal, what's it costing us to get a prospect to come or a lead? What's it costing to get a lead to become a customer, what do we make per customer? What is your ROI of your marketing? Once you know that you can scale it, so the long story short is you need to start it for free by doing organic marketing. You can start it for free on Facebook and then I'd start with 10 dollars a day (cheap) and then measure it. The key is to have a good hang on knowing your metrics. On Facebook you can boost a simple post for 10 dollars a day and that's going to give you tonnes of reach and momentum.
Question: What is a pixel?
Answer: A Facebook pixel is a code that goes on the destination that you're going to send your traffic to like your website. It's also going to go on any landing pages that you guys design and because of this pixel, it posts a code on them, so you can show specific content to these people who visit your landing page or website on Facebook. Have you ever jumped on a clothing website or something similar and then the next time you’re on Facebook and you see the item of clothing etc. again and decide you want to buy that item? Most people don’t purchase on their first occasion, they're just looking around and by showing them more content you guys can escalate them and escalate the relationship. So, it is important that you have a pixel, then ultimately, you're becoming omnipresent; you're going to be everywhere.
Question: Are Facebook and Instagram Marketing the same?
Answer: They're not the same. But Facebook does own the Instagram platform, so you can re target the same ads across Instagram, but you need to nail this in Facebook first. It's the same process, it's the same framework, it's the same funnelling, where you really could do, we take traffic from one platform to the other and get people following on both, but we always do better on Facebook and you will as well. There's also a lot of limitations on Instagram such as the length of video and stuff you can do.
Question: If I’m getting negative responses on my Facebook posts, should I respond, ignore, or delete?
Answer: As you grow, and you're becoming more prolific, people will comment more and unfortunately some people feel the need to be negative and talk down to you. Firstly, none of us like it. Secondly, don't interact with them if they are a hater. If they're in a bad mental state of mind and they want to have an argument, if you interact with them you're just pouring fuel on the fire and it is going to blow up online. They've got a point of view, you've got a point of view, you're never going to agree. The best way to do it is this, so we get some of this as well, and I don't like it personally, I'm sure it hurts your feelings too. We tag in fans by name because that way we know that if we tag them in, they see someone giving us some negative feedback, we know that they're going to jump in, sing our praises, (we hope), and they're just going to drown out all the haters in the way. Haters only succeed in making themselves look annoying, painful and negative online, as a society I think we've become immune to people being hateful online.
Question: What is a static video and what is the differences in static and live?
Answer: A static video is just a video where you upload it into Facebook so on your phone, you can just record a video from your camera. Then you just upload that onto your Facebook page. We love live video, the reason for this is it's getting more organic reach from Facebook. You can show your personality and it's easy to do, you literally click one button.
Question: What is the best place to start with on Facebook? Or social media at all?
Answer: Here's what I'd suggest if you’ve never done anything before or you've been doing a bunch of things and it's not really working and you want to get serious. What I would start with is Facebook live. The reason I recommend doing a Facebook live is because it's fast, it's easy, it's super accessible and it’s free. In terms of budget, you can just go free to start with, but if you really want to start kicking butt; 10 dollars per day budget, do that for a week. In terms of range I would do a broad audience so do both male & female, broad age and go 20 Kilometres surrounding your clinic.