Do Successful Practice Owners Think Differently?
So the questions I get most from Practice Owners in healthcare are centred around – what can I “do” differently, what can I “do” to get the outcome I want – whether that’s more new patients, better patient retention, better staff compliance – anything really. They’re very tactical questions. What can I “do” to get […]
Visual Marketing Ideas That Will Make Your Social Media Content Pop
Ever wondered how some practices out there just have such damn good marketing? They’re probably spending a fortune, right? No chance you can do it yourself? Wrong! Making awesome visual content that you can share with your patients on your social media platforms has actually never been easier. Creating your own styled graphics and infographics […]
Hacks to Make Your Content Mobile Friendly for Patients
Nowadays, most people access websites through their smartphones. This means that if you want your patients to access your website easily, you need to make it mobile friendly. But what does mobile friendly mean and how can you do this? Here’s how! Speed it up Based on research done by Google, users leave a […]
How to Make your Practice Stand out for the Right Reasons
Standing out in a world of fierce competition is tough. …well it’s beyond tough. [blockquote text=”Right now – we live in a world of instant gratification, where your audience of future patients wants everything their way and at the cheapest price.” text_color=”#000″ width=”” line_height=”undefined” background_color=”” border_color=”” show_quote_icon=”yes” quote_icon_color=””] We no longer live in the information […]
The Easy to Miss Mistakes That Are Holding Your Practice Back
Ensuring and enhancing team productivity is something that every healthcare practice should have as a priority. It’s not enough to just be an expert practitioner as a business owner; you actually need to lean away from doing the usual routine as much as you can. [blockquote text=”It’s time to step into the shoes of the […]
Why Word of Mouth Marketing is a Cop Out
Often, I have clients say – “I want to focus on word of mouth marketing”. “…I want more word of mouth”. To that I say – No. What you actually want is to get more high-quality leads… Practice owners here’s why I’m calling BS on “word of mouth”. This is going to polarise a few […]
Practice Owners Guide to Making Video Marketing Your Best Friend
Whenever you press the record button with the intention of getting closer to the business goals of your healthcare practice, then that’s called video marketing. Live social media stories to Instagram, and even to the most well polished webinars, video marketing is available in every imaginable format, size, and shape. Consider your other marketing […]
37 Ways to Attract New Patients to Your Practice in An Hour or Less
I don’t know exactly how you ended up here… Maybe you’ve watched my videos, followed me on FB or Instagram, listened to my podcast, read my book or seen me present live on stage. But the fact you’re here? That’s great, and I can only assume that you’re a go getter who wants to become […]
Why Focusing on New Patients All the Time Will Keep You Stuck
Today, I have a really important message to help you grow your practice quickly. [blockquote text=”Here it is: Stop chasing new patients all the time!” text_color=”#000″ width=”” line_height=”undefined” background_color=”” border_color=”” show_quote_icon=”yes” quote_icon_color=””] There it is, I’ve said it. And no, I haven’t lost my mind; I still want you to grow your practice after all. […]
The Top Social Media Content Ideas to Build Your Practice
More than half the world’s population are now active on social media sites. Of course nowadays, social media is not just a place to socialise and reach out to family and friends. It’s also where the entire healthcare industry – physios, osteos, podiatrists and chiros etc are all on the hunt for potential clients. This […]