If you’re feeling overwhelmed by all of the responsibilities, skills and tasks that you have to develop as a practice owner…you’re not alone!
When you actually think about all of the activities that have to happen inside of a practice, it’s completely overwhelming!
Here are just a few:
Marketing, treating patients, finances, legal, HR, business development, recruitment, staff development, reputation management, performance reviews and service delivery development PLUS a TONNE more.
Those realities don’t change whether you are a solo practitioner or a large healthcare organisation with multiple locations, brands and large teams.
It’s a mammoth responsibility.
Just inside the world of marketing a healthcare practice you must consider lead generation, lead conversion, graphic design, referral management, video, Google Adwords, Facebook, blogging, social media posting, content writing, email campaigns and the list goes on and on…
And as practice owners, you put on all those hats and then get caught up in a whirlwind of priorities competing for your attention which makes it virtually impossible to get results in the most important aspect of growing your practice.
It’s no wonder that so many people don’t take on the challenge to start a business, and even less surprising that most fail or never achieve what they set out to in the first place.