31 Jul Where do I start with Social Media Marketing?
Where do I start with Social Media Marketing?
Social media marketing is a massive beast.
It’s hard to know which avenue to start with.
I often get asked: ‘How do I get started with social media marketing? I don't know where to start. Every time I start doing it I don't seem to get a result.’
That's not what you want…
So today I'm going to give you five tips to make your social media marketing work for you even if you've never done it before.
Now I'm not sure if you've noticed, or maybe you've been under a rock but Facebook is the biggest marketing platform the world has ever seen.
It has more than 2 billion users, with the average person checking in over 14 times per day.
Chances are you found my blog through Facebook!
In fact, an average 18 to 30 year old checks Facebook before they even roll out of bed in the morning.
Now here's what happens if you don't have a plan for social media marketing…
The first one is when you go to do your marketing on social media you get writers block, you don't know where to start.
Secondly, if you get writer's block you encounter the second worst problem which is you're sporadic, you're stop and start, because you don't actually have a rhythm.
The third problem is you don't have a strategy.
It's inconsistent because you don't know what to say, and you tend to do a post here, do a video there.
There's no real strategy and it's hit and hope.
Overall, it's a lot of hard work for a very poor result.
If you've ever felt like that, then this is probably why you don't have a social media marketing strategy.
When you get it right, instead of it being really inconsistent and really hard, it's easy to produce content really, really quickly.
Plus because you've got a strategy and a system you get into a rhythm and you stick to that rhythm.
Finally it becomes consistent and you actually get conversions of your marketing through social media.
Overall the impact is it's a lot of reward for a very minimal effort and it's actually a whole lot of fun.
I told you at the beginning I was going to give you five hot tips so let's go through those now.
Maybe you haven't started with social media marketing or maybe you're doing a lot of it but you just really want to crank it up.
Well these 5 hot tips apply to everyone!
1. You need to talk to your audience’s hot buttons.
A hot button is something that keeps them up at night, something that they're really entertained by or interested in.
Don't talk about yourself and your services, talk about what is going on in your audience's life.
If it's a patient, is it neck pain, is it back pain, is it foot pain?
What is the hot button that keeps up your audience up at night?
Always talk to that hot button.
Keep it spicy, keep them entertained.
That's tip number one.
2. Get on video.
A lot of people can fake email, they can even hire writers but when you're on video that's the authentic you.
You can't fake video.
People know who you are and they'll know if you understand what you're talking about or not.
So number two is get on video 100%.
It's actually not that hard once you know how.
3. Make all your messages valuable so they're not just some promotional piece.
Your content needs to provide value to your market.
If you’re providing value every time you talk to someone they will want to keep hearing from you.
They want to click on it and watch it.
So number three is be really valuable and always give valuable insights and information
4. You need to offer a next step like a call to action.
This is something missed all the time.
There’s no point in doing a marketing piece if you don't tell your audience where to go next.
You're doing all this content, you're engaging them but if you don't tell them where to go next nothing ever happens.
You get fans but you don't ever build up any clients or patients.
Make sure you’ve got that call to action and direct them where to go next.
5. Turn that into a schedule.
Create a scheduler for your content marketing and social media marketing and video marketing so you know exactly how many pieces will you put out per month, per fortnight, per week.
Even break it down into what days and time per week.
Much like I'm doing in this blog right now.
We scheduled to do this at a very specific time of the week so I know exactly when it’s going out and when I'm going to do it.
It makes my life a whole lot easier and I don't have to think on the run.
One of the ways my members do this inside my program is they use a process called the Video Boss Formula.
I'm not sure about you but when I first started doing video I was pretty terrified to be in front of the camera.
Maybe you're terrified of being in front of the camera right now or maybe you're in front of the camera all the time but you're not really sure what to say or maybe you do quite a lot of video but you really want to get a better following.
The Video Boss Formula is a process I use with my members to do that.
Put simply it’s a 60 second process where you go through and identify a range of areas you need to cover for your audience and then it goes up onto your Video Boss Formula worksheet.
You simply wack that behind your camera and you read it off it.
You go from zero to video production inside 60 seconds.
It is that easy no matter how experienced you are at video.
The sort of transformation it creates for my guys is they go from being super camera shy to really loving being on video.
Some of these guys I cannot get off video right now.
In fact, one guy Will who’s an awesome member of our program, has had over 50,000 views on one of his videos!
Are these the kind of results you want to see?
Well I think the Video Boss Formula could be such a game changer for your practice that I’m even running a special offer at the moment.
You can now get your hands on this step by step training at the lowest ever cost.
At the crazy price of $7 you can’t afford not to take advantage of the explosive tactical training.
If you take up my offer on this exclusive promotion you’ll see your confidence soar and become a master of shooting vid in no time at all.
Just click below to buy your copy of the Video Boss Formula now.
I hope my tips on where to start with your social media marketing have been super valuable.
I’d love to hear how you go implementing some of them.
Just click on the link below to get your bargain copy of the Video Boss Formula to get moving.