15 May The 7 Best New Patient Getting FACEBOOK Hacks!
Facebook live is taking the world of Private Practice by storm!
Quite literally, there has never been a better way in the history of the world to interact with your current and future patients so that you can grow your practice with the type of patients that you want to attract.
It’s time to make your practice EVEN better!
Everyone knows that word of mouth referrals are the best quality patients to work with.
But the old ways of growing by word of mouth – i.e literally getting out there having conversations, doing great treatment and ultimately waiting for referrals are way too slow, and not just that, they are unreliable, they depend on YOU and YOUR time, all of which makes it unviable for you to rely upon.
Yet, we all STILL want to treat the type of patients that we attract via word of mouth. And we want LOTS of them.
So what’s the answer?
Glad you asked 🙂
Facebook LIVE is the new word of mouth marketing on steroids. Thank you to Mark Zuckerberg and the great people at Facebook, thank you very much!
With over 2 Billion active Facebook users and the average user checking in over 14 times per day, there has never been a better platform to reach your perfect patients.
They are on there 13 times per day, now you need to be there too!
So why Facebook LIVE?
Good question again 🙂
Facebook is favouring video content over all other forms so your videos are going to get greater reach, which means more opportunity to get in front of your perfect patients.
Video is getting consumed at higher rates than other forms of content and advertising online, this means that your audience WANT to see you on video. The votes are already in.
In fact, video on Facebook has a 135% greater reach than other forms of content such as posts and blogs.
Now to the real CLINCHER!
People spend 3X longer watching live video than pre-recorded video. Yes, 300% longer!
TOTAL GAME CHANGER
So if you want to get more word of mouth referral quality patients, and you want them without having to exhaust yourself by getting out there and networking, and you want to be able to scale it up in just minutes per week, then here are some great tips for you:
1. EPIC content
Make the content that you share genuinely AMAZING! Your viewer has engaged with you by watching your vid, now make their day by providing outstanding content that is relevant to their world.
Think about what problems your audience has and what outcomes they want to achieve.
By only talking about these topics you can help your viewer before they even come to see you at your practice.
2. Engage
Treat your audience like your great friends.
That means engage with them whilst on video. Say hi, get interaction, talk to them.
Ask them to write back into the chat box with you.
You need to create a connection so that they want to take the next step with you.
3. Provide tasty next pieces
Now that your audience are engaged provide small and appealing next steps to keep them engaged with you and to progress the relationship towards them booking an appointment with you.
For example, provide a free guide, a checklist or even offer a free apt that they can claim by sending you an instant message on Facebook.
Or you can simply invite them ask you questions in the chat box that you will personally answer for them about their health.
4. Be more VALUABLE
What you share with your audience needs to be valuable.
People are expecting more and more.
And ironically, the more that you give to your audience in advance increases their desire to take the next step with you.
Give great tips, share great resources, simply be giving.
5. Be prolific
Frequency and consistency builds trust.
Quite simple, set up a FB live schedule that you follow.
Let’s make it easy to start with and say once per week. Enough to challenge your comfort zone but not enough to be so challenging that you won’t do it .
Set it up in your diary and keep it at the same time each week.
In your videos, ask your viewers to like and share so that you get greater reach and are seen by more of the right people that you want to interact with.
6. Boost
Facebook will only give you a limited reach when you start doing FB live videos until you build up a following and a number of viewers.
Boosting is a simple and cost effective way to ensure that you get greater reach and more views on your videos, both of which will increase your authority in the market and ultimately drive more referrals to you.
It’s easy, fast and cheap.
Test a $5-$10 boost on your first FB live vids and watch your reach SKY ROCKET!
7. Retarget
Now once you’ve built up an audience of people that have watched your ad, inside your Facebook settings you can re-target these people with your next step FB ads.
This is a total game changer because it means that you are putting your Facebook ads (which may include video ads) in front of people that already know, like and trust you!
Seriously, thank you Mark Zuckerberg once again!
Now you have these great tips, this guide will help you with you getting more out of FB live or even to get started if you haven’t yet.
It’s the Ultimate FB Guide For Health Professionals.
Once you use this, even the most introverted and camera shy person can get on FB and start getting more high quality new patient leads.
Just like these guys who are in our Practice Machine Private Practice growth course.
If you’d like to get these sort of results, download this FREE GUIDE here.