1. Marketing – Because without a proven and systematic way of generating new patients you’ll have a business that is entirely unpredictable.

2. Conversion and Rebooking – Because without a replicable, measurable and trainable patient rebooking process your business will be stop and start and you’ll always be stuck

3. Management and Leadership – Because without a team driving your business you simply have a stressful job. And that’s not scaleable or saleable.

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To succeed in your healthcare business, you need the right direction, the right strategy, the right tactics, and the right tools to make it happen. You need a step-by-step road map to master marketing, re-booking, sales, team management, hiring, training, leadership and scaling up.

Once equipped with these ingredients, you have everything you need to achieve your goals and beyond. But without the most important ingredient of all, even with all of these tools, you’d simply be like a child behind the wheel of a Formula One car. Potential that goes nowhere.

Before you attempt to make any of the changes, or adopt any of the strategies in this book, you must first commit to transforming yourself. To start thinking, acting and behaving differently. To becoming the version of you that you’ve always wanted to become, you just didn’t know how to or perhaps you didn’t give yourself permission to become, out of fear of potential judgement.

You need to embody and own the right mindset to create massive and lasting success in your business and life.

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Before you can help a single patient you must first be able to create demand for your services. It makes sense therefore, that marketing should be your number one priority. It should be at the absolute forefront of your mind.

Imagine for a moment, that you were as skilled at marketing as you were at treating patients. Get that image in your mind.Don’t you think that would make a difference to your business? And let’s not stop there, don’t you think that would make a pretty big difference to your personal life?

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Marketing ignites your business, but your patient pipeline is the system that drives it forward. To build a successful healthcare business, you need a systemised service delivery model that gets consistent and predictable results. Whilst marketing gives you the opportunity to meet a new patient, it’s what happens after that matters the most.

Think of it this way… Without retaining the patients generated by your marketing, your business won’t grow. If you don’t have a structured system for inquiry conversion, patient re-booking and next level recommendations then results will vary from day to day and person to person.

The result would be chaos. And that will not give you the income, control or lifestyle freedom that you seek.

Now, imagine for a moment that you had a system, a patient pipeline that everyone on your team followed to convert every inquiry with precision, to create the same patient outcomes no matter who on your team was treating the patient, to recommend exactly what you wanted them to with ease.

Imagine you went on holiday and whilst you were away, your marketing delivered new patients to your business every day, your team converted all the inquiries with confidence, everyone on your team recommended the same treatment that you would, re-booked them in the way that you would, and provided the same high level of service.

Would that a difference to your business results? And what about the dependence of your business on you?

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Your team are your engine room. They are what drive your business forward everyday. To build a highly successful, engaged, aligned and responsive team you must become an effective, strong and respected manager and leader.

Before you jump headfirst into the next three chapters which focus on the Practice Acceleration Management Frameworks, I want to share some truths with you so that you give the following chapters the respect that they and equally your business deserves.

First of all, I want to drop some truth bombs to help you on your journey to build a scalable, predictable and controllable business. Here goes. Your team is your engine room and your management and leadership is what determines your team’s success. Everything that your team do is a direct result of you and your leadership.

You either encourage it or enable it. It’s all on you. Even if you are not the manager personally, you are responsible for who you allow to become a manager and leader in your business. Everything comes back to you. You need to own everything that happens in your business.

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