17 Oct Visual Marketing Ideas That Will Make Your Social Media Content Pop
Ever wondered how some practices out there just have such damn good marketing?
They’re probably spending a fortune, right?
No chance you can do it yourself?
Making awesome visual content that you can share with your patients on your social media platforms has actually never been easier.
Creating your own styled graphics and infographics is actually the perfect way to stand out, considering people are more likely to share content that has awesome imagery.
It will also make your website rank higher on Google search results.
Another reason why you should use graphics is that people spend 100% more time on pages that have photos.
Regardless of what your budget is, you can use any of these 9 tools below to come up with some pretty amazing graphics that make your content pop:
1. Adobe Spark
In the case of social media posts you might have come across from huge companies… you might have wondered what they use to create the amazing graphics that are posted on their page.
Well they use Adobe Spark as it’s quite helpful in creating awesome graphics and animated videos.
This program has three modules; social media posts, pages and animated videos.
The great thing about this tool is that you can use it free of charge.
It comes with different templates and backgrounds, allowing you to customize your visual images as you see fit.
This is a free tool that we cannot live without due to the quality of services that it offers!
It’s a free marketing tool that offers great value and can be compared to services that are offered by paid tools.
You can use Canva to create different kinds of social media posts.
For instance, you can create Twitter, Facebook, Pinterest, Tumblr, LinkedIn and Instagram posts.
You can choose from lots of different free images and backgrounds.
You are likely to find what you need here (we certainly do!)
But even if you don’t, you can buy high-quality $1 images that are sold on the site.
You can use Wordswag to come up with some quick, quality text layouts.
You can also use it to write captions on your photos, create some trendy quotes images or use it to make text overlays.
If you don’t have any quotes of your own, no need to worry as this app comes with lots of quotes to choose from.
There are also hundreds of free backgrounds that you can choose from.
You can buy Wordswag from Google Play for just $4.99 or from the Apple store for $6.99.
You can use Piktochart to come up with some amazing infographics!
All you have to do is to enter your data and then personalize it to meet your needs.
You can customize the layout and then share the graphic on social media.
There are over 600 templates in Piktochart, which you can personalize by dragging and dropping the various elements around.
There are also lots of graphics, pictures, charts, and icons ready to use.
They have a free version, which lets you create an unlimited number of infographics and gives you access to 4,000 graphics.
You can also subscribe to their pro version that starts at $15 a month.
You can use Ripl to create customized designs and animated collages and even slideshows.
You can use the basic version for free which provides 8 template designs to choose from.
If you want all the extra features that this app offers, full-feature access to all their designs, then you will have to pay $9.99 a month.
Once you pay the required amount, you will have access to their entire music selection, their designs, and different font types.
You will even be able to schedule your posts and add your logo to your designs.
You can download this app for free from Google Play Store or the App Store.
You can use Snappa to create designs or ads to use on different social media platforms.
If you already know how to use Canva, then you will quickly learn to use Snappa.
You can use the free version of Snappa or the Pro version.
With the free version, you get 5 free downloads every month, and you can link it to two of your social media accounts.
If you opt for the pro version, you will get unlimited downloads and templates every month, all for $10.
The good news is that whether you use the free version or pro version, you will have access to more than 30,000 high resolution, quality images, and graphics.
If you aren’t an artist or a graphics professional, you might find it challenging to tell which colors blend well.
This can make it difficult for you to come up with high-quality graphics.
To deal with this problem, upload your image to Pictaculous, and it will highlight all the colors you have used in the image.
It will also suggest the best colors that blend with the ones that you already have!
You can use Recite to come up with attractive image quotes.
This is one of the easiest tools that you can use.
All you need to do is go to that site and then do the following two things:
- Enter the quote
- Select a template
That’s all you have to do!
Even if you cannot think up of any quote, no need to worry.
Just head over to Recite and then search through the site for a quote that you can use.
Social media posts that have high-quality images tend to have better engagement rates and get more clicks and comments on them.
However, it can be quite challenging to find high-quality images to use on a regular basis.
The perfect place to do this is to head over to the Shutterstock and choose an image that you want to use.
You can use them as they are, or you can edit them.
Prepaid image packs are available from $49 or you can get an annual plan where from $29 per month with an image allowance for the year.
Interested in more hot apps and websites you can implement in your practice to take things to a new level?
Check out my blog on 5 Tech Tools to Instantly Boost Your Practice’s Productivity!