26 Sep How to Make your Practice Stand out for the Right Reasons
Standing out in a world of fierce competition is tough.
…well it’s beyond tough.
Right now – we live in a world of instant gratification, where your audience of future patients wants everything their way and at the cheapest price.
We no longer live in the information economy – pretty much all the info you could ever want is available at the push of a button from your pocket.
We live in what I refer to as the “connection” economy.
Your audience are looking for more connection with you than ever.
So how do you stand out in a crowded market place as a practice owner, attract the right type of patients and charge the premium that you are worth?
One powerful strategy is your content marketing.
What I’ve noticed over the past 12-18 months is that there has been a massive uptake in marketing from practice owners.
Where previously practice owners seemed against it, now, more people than ever are running ads – I see this as a good thing, to grow a business you need to market.
I’m glad practice owners are getting on board with this much more now.
But when everyone is adopting Google and Facebook ads, all looking the same plus giving your future patients more to choose from, and driving the advertising costs up – what can you do to stand out and not be commoditised?
Well, to stand out in a crowded market, the best way to win, is to provide a “transformation” with your content marketing.
What I mean is provide really valuable content so that before someone even picks up the phone to call your practice, or to book online, you’ve already provided helpful information to them with your marketing.
For example – like I do, valuable videos with tips, what to do, what not to do, information on new techniques, changes in the profession that your audience need to know about and so on.
Aside from video – free guides and reports are easy and powerful ways to help your future patients before they even choose you.
Years ago, to market you had to pay crazy fees to be on TV and radio.
Now, it’s within reach for everyone.
But to stand out and create real “connection” you need to make your marketing content valuable – not just offers and calls to action with no value in it.
You still need to make offers of course, but make sure you provide loads of value first.
Like Gary Vaynerchuk talks about in his book Jab, Jab, Jab, Right Hook – you need to offer high value content at least 3-4 times more than you can make offers – you have to build up more trust to earn the right to ask for the next step.
If you’ve run a marketing campaign out of the blue in the last 6 months – then you would have noticed this for yourself.
Offers are falling on deaf ears.
And it’s because you need to offer more value, more frequently and across more platforms before you ask for next steps.
Even simple things like recalls of existing patients, they need to be approached from a place of more connection than previously.
This is all logical for smart practice owners to understand but knowing what to do about it and how – that’s where things get more complicated.
That’s why I’ve put together the Social Media Guide for Practice Owners.
It shows you how to turn your valuable expertise into highly valuable content marketing – so that you can connect with your audience, stand out from the crowd and win in the most competitive environment that practice owners have ever experienced.
It also shows you where to position your content and how to use one core idea to produce multiple pieces of content so that your brand is everywhere, fast, and with hardly any effort.
To get your copy – Click Below and you’ll get a copy sent to your inbox.