07 Sep 3 CLASSIC MISTAKES SLOWING DOWN YOUR FB CAMPAIGN
Facebook Marketing doesn’t work…
Have you heard this before?
I hear this pretty often and it absolutely grind my gears.
I get it, Facebook Marketing can be complicated and a real mystery to those outside digital marketing circles if you’re not in the loop
So what are areas that could be slowing down your FB campaign?
Today let’s tackle just that…
The other day Mark from my mastermind program asked me “How can I make my FB campaign perform better for my physio practice?”
That’s a very broad question.
Most likely there is a very specific reason why your FB campaign is not working the way that you want.
I’ll run you through the three classic areas that I see people stumble with every day.
Facebook marketing is by far the best way to attract new patients, and the good news is that – most people are doing it badly.
Not good for them, but it’s good for you when you do it right.
I’ve even got a game changing resource to show you which will help transform your Facebook to get people booking in like crazy.
So right now, I’m going to do a quick reveal on where my digital marketing team and I are noticing the big mistakes when it comes to marketing on FB.
Let’s make sure that you are not making one of these.
1. The first and most obvious area is the ad creative itself.
That’s about what your headline is on your newsfeed ad, what the offer is, and how it appears aesthetically.
Most ads I see that are not working, do not connect with their target audience.
They are either not interested in the offer, or the image and feel does not connect with them.
If nobody is relating to your ad, then they are not going to click on it.
There are a ton of elements that go into this section but the overall point I’m making is that people are not going to click on your ad if they don’t relate to it.
So that’s a classic error.
2. The next most obvious error, is where your prospect is sent from the ad itself straight to your home page.
Sending your audience to your home page is going to result in “bounces” where people bounce off your site very, very quickly.
And the result of this is that they are not going to take the next step with you, which is to make contact and book an appointment.
Instead, build a specific internal landing page within your site, or set up a separate landing page on what I call a subdomain using some cool landing page technology.
If people aren’t clicking on your ad, or they are but then they aren’t taking action – then one of these two classic errors is most likely happening.
Dozens of other expensive issues could be arising, but these are the two are the ones that I see day in day out and are costing people their entire campaign.
3. Finally another classic mistake is that you’re not taking advantage of all the features Facebook has to offer – namely REMARKETING.
I love that you can do some really cool stuff with remarketing.
So that if people don’t take up your initial offer, you can remarket to them and follow up with a second offer or ad to increase the success of the campaign.
You would already know by following me that I personally love this platform for marketing and branding. It’s the best.
The data that you can collect from the FB platform is incredible and it really helps to fine tune your campaigns so that you keep improving and getting better and better results online.
The good news, is that these mistakes can be fixed and you can completely turn your campaign around when you know how.
So which mistake is it that you’re making?
Are there problems with your ad creative?
Are you sending people to your home page?
Or are you not taking advantage of Facebook features like remarketing or monitoring your metrics?
No matter what mistake it is you’ve been making I don’t want to hear ever again Facebook marketing doesn’t work…
So I’d love to offer you a game changing resource which can help you out in this area.
You see when you deploy a proven new patient getting Facebook strategy, things change rapidly and your practice will never be the same again.
It’s called the New Patient Facebook Amplifier.
All you need to do is click on the link at the bottom of this blog where you can download this absolutely free resource.
If you do that you’re going to learn step by step how to deploy and profit from an insanely effective and powerful marketing strategy that gets new patients booking in with your practice every single month with consistency and predictability from Facebook.
The frustration and guesswork is removed by following already successful frameworks and just applying what’s already proven and tested.
Best of all it’s free and you’ve got nothing to lose.
So instead of it being expensive, it’s free to install by using organic methods and actually generates you predictable new patient flow month by month.
Your audience of fans are already on Facebook, all you need to do is take advantage of that opportunity.
So click on the link below and download the New Patient Facebook Amplifier.
I’d love to hear how you go with it!