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As a business, the most important asset to the success of your practice is undoubtedly the patients you serve. While growing your patient base is essential for maintaining sustainability and profitability, it’s equally important to cultivate relationships with existing patients in order to ensure loyalty and long-term growth. Unfortunately, many medical practices are not proactive when it comes to engaging their dormant or inactive database of patients—which can have serious consequences for their bottom lines. In this episode, we talk about the Five-Minute Patient Reactivation System. This simple yet powerful solution allows you to effectively reconnect with large numbers of inactive customers quickly and efficiently; restoring activity levels with minimal effort on the part of your staff!

Instagram is one powerful platform that allows your business to connect directly with potential customers in a fun and visually appealing way. Not only does it offer countless opportunities for businesses to reach their target audience, but it also requires relatively little time and effort. From expanding your reach with hashtag marketing to sharing valuable content that resonates with potential customers, there are lots of ways you can use Instagram posts to boost your business. With the right strategy, using Instagram posts for your practice could amplify its reach and set it apart from competitors — no marketing degree required. In this episode, we talk about the 12 best performing Instagram posts for practice owners. In today's digital world, it can be hard to stand out and make meaningful connections with potential clients or customers. The key is knowing which types of posts have the best chance of resonating with your target audience.

Are you struggling to grow your practice? Uncertainty about whether your decisions are leading to success or vulnerability can be overwhelming. But what if there was a reliable way to gain strategic certainty and set measurable targets for your practice's growth? Look no further than nailing your numbers. In this episode, we dive into the importance of understanding and managing key financial performance metrics. By focusing on your numbers, you'll be able to accurately track the progress of your practice over time, make course corrections, and create financial assurance. This will give you the confidence you need to expand and refine your strategies for growth, no matter how much revenue your practice brings in - or out - each month. Don't miss out on the opportunity to take your practice to the next level with certainty and success.

It's important to understand how you can make your performance management conversations as constructive as possible. By equipping yourself with the right tools and knowledge to approach these conversations appropriately and confidently, you can help ensure that employees are engaged, motivated, and productive in their jobs. In this episode, we talk about how you can get the most out of staff performance management conversations. Not only do these dialogues help set clear expectations between managers and their staff, but they also facilitate open dialogue on how to improve overall results and staff satisfaction levels.

In order to remain competitive and profitable, businesses must stay ahead of the curve and be prepared for whatever changes lie ahead. Additionally, they must invest in marketing strategies that set them apart from their competitors and create a clear differentiation between themselves and other similar institutions offering similar services. In this episode, we talk about The 3 Day New Patient Machine. As a medical practitioner, one of the greatest worries is keeping a steady stream of new clients coming through the door. With competition always tightening, it can be difficult to keep up with marketing trends and know exactly where to focus your effort in order to get results that actually help build up patient numbers.

Starting a practice can be an exciting but daunting experience. The rewards of running your own practice may seem obvious, such as being able to call the shots and make your own schedule, but plenty of challenges also come with the territory. Those who choose to take on this exciting challenge have access to a wealth of resources, such as entrepreneurs and alumni networks that have successfully launched new practices. Knowing what to anticipate, such as hard work and dedication, will go a long way in helping put together a successful business plan. With the right preparation, potential business owners can set out confidence in their understanding of what it takes to start and maintain their practice, achieving the goals they have set for themselves.

The platform's expansive reach and precise data-driven targeting capabilities make it an irresistible strategy for brands and companies to promote their brand and reach new customers. With Facebook, you can grow your audience beyond what you could imagine. But even with all its advantages, one thing that can quickly stop your efforts cold is making mistakes when marketing on Facebook. Mistakes made on this powerful platform could cost you dearly in terms of lost time and money — which is why it's important to know what not to do.

In this episode, we talk about getting new patients every day from social media. It's undeniable that social media holds great potential for medical practices when used correctly. We go deep into how you can bring in new patients with social media, from creating content to running promotions. By leveraging social media for your medical practice, you can open up a new world of possibilities for growing your patient base and building brand loyalty. So, what are you waiting for? Tune in now and find out how your medical practice can benefit from using social media to reach new patients.

Building a business with complete community support is not easy to accomplish. However, forming the right relationship encourages the community to support and appreciate local businesses. Although running a healthcare practice is rewarding, it can also be challenging. Practice owners face obstacles and need to find the best ways to overcome them. In this episode, we have Fanaye White in the hot seat. Together with her business partner, Erin Smith, they talk about how to successfully build a unique, supportive community, overcoming their most significant business challenge and structures that helped them power through.

In this episode, we talk about the 6 phases of private practice growth. As your practice grows, the goal is to have a business that’s not dependent on you and these phases will give you an idea of how to continuously scale up. Each phase comes with important focus points so you know how to best manage and support the business at a specific time. Your role as a healthcare practice owner is not limited to one department. You take care of hiring teams, marketing, systems, having a steady stream of patients, and retaining them. Successfully meeting the requirements for each phase allows you to focus on significant areas of the business and get to decide where you want to invest your time and energy.
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