ANSWER: It's not quite a course and it's definitely not just an ordinary report or whitepaper…
…an Execution Plan is more like a “checklist on steroids!”
Here's how it works:
In the last 24 months my team and I have:
• Invested over $2000,000 of our own money on marketing tests
• Generated tens of millions of dollars for our clients
• Created well over a 10,000 marketing campaigns
• Ran approximately 1,000 split and multi-variant tests
And along the way we have perfected a large number of strategies and tactics. More importantly, like any good scientists, we DOCUMENT each strategy in step-by-step "Execution Plans" so our best ideas could be repeated and rolled out across all our different businesses.
They're all action and no fluff.
Execution Plans are all about taking action and getting results as quickly and easily as possible.