08 Feb Which category are you in?
Right now, I’m going to share with you the NUMBER ONE killer inside private practices.
It’s 100% inside your practice and it’s not what you think.
Keep reading and I’ll show you exactly what you can do about it right now.
First, I want to show you where you’re at in one of these three categories.
Now, I know what you might be thinking.
Possibly you’re thinking – “Hey Tristan’s about to tell me that the number 1 killer in my practice is my marketing” …you’d be wrong.
Or maybe you think it’s your business plan or website or it’s something like that, right?
Well, maybe you guessed this right… but I doubt it.
BIGGEST killer of all is patient retention.
It’s an epidemic that is sweeping through practices, it kills your books, it destroys your marketing ROI, it makes it near impossible to help your patients and to grow your business.
Now I’ll elaborate more in a moment, but right now you are in just one of three categories.
I want you to take a good look at these and take note of where you are right now, and be brutally honest with yourself.
I’ll give you the criteria…
Category 1: If you’re in this category you know what your retention rates should be.
That means you have specific systems in place and you know the exact number of visits, or the exact retention number you are aiming for in your practice for every condition.
You also have a daily recording system that tracks what you and everyone on your team recommend, then you give feedback on it weekly for performance.
Now about 2% of people do that.
That’s very, very rare to see and ultimately that is where you need to be ultimately to eliminate retention issues.
You could be in category Category 2:
Have a think about this one…
That is where you know what your retention rates should be, you’ve got a very specific number in mind for retention rates, treatment number, patient value and so on.
A very specific goal in mind.
You know the number of visits and dollar spend per patient you’re going for, everyone on your team knows that number, and they’re equipped and trained in how to achieve this goal.
But, this is not measured for every new patient that comes to your practice, isn’t measured around performance and quite simply you don’t know if you or your team are hitting that number or not.
That is category number two – very common.
Now you’ve got a number you’re aiming for in this category, but you’re not measuring it.
The issue here is that you don’t know what numbers you’re hitting and as a result, well you can’t really give feedback to your team, or you can but it’s not accurate and you truly do not have control over your business.
But, and it’s a big BUT.
The real problem is that because you have a goal in mind for retention, you falsely believe you have a system for retention in place and you assume you are hitting it – even though you aren’t measuring it and you have absolutely ZERO evidence to back this up!
And that is terrifying.
That is the definition of gambling with your life.
80% plus of practices fall into this category.
And then there’s the third category, and this is the worst of all by the way…
In Category 3 you do not have a specific goal, a specific number for patient retention that you or your team are aiming for.
As a result, any tracking you do thereafter is kinda useless anyway, because you don’t know if it’s on track or not, like why are you even bothered measuring it?
So ask yourself, what category are you in? Number 1, 2 or 3?
If you said number 1, you’re probably lying – so are you in 2 or 3?
And if you are in 1 then good on you for having your tracking your systems in order – it’s extremely rare by the way.
If you’re in number 2, then tighten up that tracking system.
And if you’re in number 3 then you’ll get the biggest improvement of all, and you really need to set some goals around retention and install a tracking system to measure it.
Truth is though, no matter which category you fall into, 1, 2 or 3 – most people can dramatically improve their own retention personally and certainly for their team.
This is the fastest and the biggest way to grow your business.
In fact, I love it because it’s free, it exists right now, it’s available to you right now, and it also represents the most underdone area in healthcare businesses.
In fact, in over 1000 practices now that I’ve worked with personally and that my team have worked with, I’ve never seen a practice that couldn’t add 40-60% in revenue by addressing retention properly.
So if you’d like to finally sort out your retention, gain control over your rebookings and fill your books so that you can get way better clinical outcomes as well as get way better practice numbers and also financial outcomes – then I have got the fix for you.
It’s called the Patient Retention Maximiser.
What it is – It’s a really short step by step guide, that shows you a proven formula that you can install into your practice.
You’ll learn how you can install this proven retention system into your business right now for your whole team so that you can build a much stronger following and take the pressure off you.
You’ll also be getting superior clinical and business outcomes as well as being booked out well in advance.
Now to get a copy, all you need to do is click on the link below where you can download it today for FREE.
It’s a very simple step by step guide that’s going to increase your revenue by 40-60% in most cases if you use it properly.
You’ve got nothing to lose and plenty to gain.
It’s time to move away from roller coaster results and get you and your team booked solid consistently with just one simple shift.
Take this, apply it and get some massive growth!
I’d love to hear how you go implementing this.
Just click on the link below for the Patient Retention Maximiser and make sure you share those epic results with me.